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Health 100 Yurong: 10 Q&A Regarding Medical Health Industry
【Date：2019.02.11 Source：English Web】
Health 100 Yurong: 10 Q&A Regarding Medical Health Industry
The huge base number of 1.3 billion population, the aging society is expediting, plus the good news e.g. the “Health China” etc. strategical political support, the upgrading of household consumption structure, the optimization of medical insurance and commercial insurance, the opening of the second child, and the coming of medical new technology singular point of medicine etc., the grand health industry market of China is exploding on a large scale, as well as welcomes the next golden ten years.
The data has indicated that: the medical health industry scale in China is increased from 1600 billion yuan in 2011 to 5100 billion yuan in 2017, and the industrial scale has been expanded by two times. The “Health China 2030” Planning Outline points out that it is predicted the total scale of health industry in China will exceed 8000 billion yuan in 2020.
In front of the industrial opportunities, we have streamlined some points regarding the development of medical health industry from Yurong, who is the Tutor of Black Horse Laboratory, the President of Health 100 and the President of Tianyi Group.
Black Horse Laboratory: From your points of view, what is the essence of medical?
Yurong: The essence of medical is nothing else than four factors: “relationship of trust”, “professional path”, “power of brand”, and the important one but it is easy to be ignored “human nature”. The threshold of medical health industry is high and extremely complicated. It is not just purely commercial or purely manufacturing. From my point of view, the medical industry also has two natures---industry and career. The industry is the honor and achievement, as well as the career is the feelings and dreams. The health industry is not only the industry but also the career. The entire grand health industry all focus on the construction of dreams, belief and value, only such enterprises are able to go further in the future.
Black Horse Laboratory: Currently what opportunities and challenger does the global medical health industry confront with?
Yurong: The global medical industry is confronting with the testing of issues e.g. the aging of population, the lifting trend of chronic disease, the expenditure of global medical is expedited etc. These issues are not only the challenges to the medical health industry, but also the opportunities. We believe that the aging, chronic disease and prevention are still the key words for the medical health industry in the future. The upgrading of health demand brought up by this is the core trend for the exploration of medical health field. It is able to change the traditional awareness through the positive health and targeted prevention instead of the negative treatment, which is also the trend of health industry in the future.
Black Horse Laboratory: How do you see the medial health industry under the background of consumption upgrading?
Yurong: The grand health industry required less reliance to the external entity due to it owns the large domestic demand market, which benefits from the consumption awareness awakening and consumption upgrading in recent years. It not only receives less effects from the fluctuation of economic cycle, but also is one typical consumption upgrading scene. The consumption concept for the health field is also contrary to the logic of mass consumption. The more downside cycle of economy, the masses will pay more attention to the health consumption. This is a challenge, opportunity to the medical health industry, but a responsibility.
Black Horse Laboratory: Currently how do the medical health enterprises cope with the fluctuation of economic cycle?
Yurong: Currently the economic development in China is going through the labor pain of switching from the old kinetic energy to the new kinetic energy. It is required to expedite the seek of new development energy, realize the stable continuous switching of new and old kinetic energies. The more the fluctuation cycle, the enterprises shall put more efforts to exercise the internal skills, as well as improve the technical content, establish the technical barrier and enhance its own qualify of company.
Black Horse Laboratory: Where are the opportunity points do you think for the business starting-up of grand health industry?
Yurong: The health industry includes several dimensions, providing service, selling products and establishing platform, as well as creating one good flowing channel. Whether you will choose to involve in the channel, the service, the products or the platform, which will decide your commercial mode and development prospect in the future. In which there is no mode that will be the best, the key is how to combine the trend with your core competition, as well as develop the important decisions and strategic deployment. We can see that the health industry includes three parts in total, which are the devices, medicines and medical service. We can also perform one division of To B,To C with comparison. This division can also be one forecasting to the trend in the future.
Black Horse Laboratory: Among the medical application scenes, which part has the higher commercial value?
Yurong: AI medical has become the focus that draws attention in the medical application scenes. Among the current medical system, the imbalance between the excellent medical resources supplying and the blowout demands has attracted the attention of industry. However, the appearance of artificial intelligence can improve the medical efficiency, as well as further enhance the supplying the high-qualified medical.
Black Horse Laboratory: Where is the key points for the commercialization of artificial intelligence? How to identify the payers?
Yurong: The current AI is quite hot worldwide. But it is not able to identify the appropriate scenes for all fields, the kinetic energy of commercial transformation will not be that strong if there is no proper scene, and many modes will be remained at the technology end. We can often see some modes that most consumers just say “yes” instead of taking advantage. When designing the path, every one has to carefully consider who will be final payer.
I believe that there are opportunities at the prevention end to dig more consumption scenes. For example, in the physical examination items of Health 100, the artificial intelligence analyzes one image of stomach, the patient pays dozens of yuan for one AI report, and the consumption scene can be appeared slowly. The charging scene will be broken through along with the algorithm is getting mature.
Black Horse Laboratory: How do you see the internet medical?
Yurong: The internet medical has been the concern of all people, which is due to the lack of off-line cooperation and it is difficult for the on-line medical service to complete the closed loop. At the inquiry platform, the patients will be off line after consulting the relevant disease to doctors, and the following steps e.g. treatment of disease etc. are not relating to the platform. I think this is not the real internet medical, which is the internet medical consultation rather than the medical behavior.
The internet as one channel of winning the customers was one commercial mode in the early stage of internet medical development. At the present time, the period for producing the grand entrance and large platform has been passed, the head company has been formed, and the success rate of mode innovation has not been so high, as well as the next step for breakthrough is still based on the vertical subdivision and the scientific and technological innovation.
Regarding the platform enabling
Black Horse Laboratory: As the old friend of Black Horse, what kinds of help can you provide for the entrepreneurs?
Yurong: Five years ago, my students and me won the champion with the support of Niu Wenwen (Black Horse Laboratory Note: Niu Wenwen is the President of Chuanye Black Horse) at the final of Black Horse Competition. In these years, Chuanye Black Horse accompanies the growing of Health 100, and Health 100 has also accompanied the growing of Chuangye Black Horse, which is the model of co-existing and interacting with each other.
We will provide the help of four aspects including scenes, flows, technologies and talents for the business starting-up partners of Black Horse Health Industry. As the leading enterprise of domestic preventive medicine, Health 100 has become the important preventive medical platform and health demand entrance after the development for so many years. In 2018, we have served over 30 million person-times, as well as owned 600 medical and physical examination centers. Besides the strength of scale, volume and service, Health 100 has also established its own barrier in the aspect of data and technology.
Black Horse Laboratory: Which type of entrepreneur do you prefer?
Yurong: I will pay more attention to the cooperation and co-compensation with the business of Health 100, the projects that have the threshold of technical innovation rather than only the commercial mode innovation. Health 100 has had the competition of platform and flow, the projects with high matching with ecosystem of Health 100 will be prioritized to consider. Therefore, the projects e.g. early diagnostic screening, gene detection, health management, medical insurance, big data and artificial intelligence etc. are appropriately.
The core technology can be combined with our flow, and there will be the opportunity for rapid growing. We provide the channels for helping the promotion, they keep iterating the technology. It will be a great mode to combine the technology and flow. The logic of our investment is not to see the projects and team in priority, but take the market as the guidance and see what the market needs in priority, and then seek the persons who are able to well produce this product.
In terms of the initiators, I prefer those persons who have thoughts and feelings. The medical health industry still needs one persistence due to this industry requires less rush, which is not as fast as the internet. When the entrepreneur with thoughts and feelings are confronting with the selection and pressure, their resistance to pressure will be better.
The data has indicated that: the medical health industry scale in China is increased from 1600 billion yuan in 2011 to 5100 billion yuan in 2017, and the industrial scale has been expanded by two times. The “Health China 2030” Planning Outline points out that it is predicted the total scale of health industry in China will exceed 8000 billion yuan in 2020.
In front of the industrial opportunities, we have streamlined some points regarding the development of medical health industry from Yurong, who is the Tutor of Black Horse Laboratory, the President of Health 100 and the President of Tianyi Group.
Black Horse Laboratory: From your points of view, what is the essence of medical?
Yurong: The essence of medical is nothing else than four factors: “relationship of trust”, “professional path”, “power of brand”, and the important one but it is easy to be ignored “human nature”. The threshold of medical health industry is high and extremely complicated. It is not just purely commercial or purely manufacturing. From my point of view, the medical industry also has two natures---industry and career. The industry is the honor and achievement, as well as the career is the feelings and dreams. The health industry is not only the industry but also the career. The entire grand health industry all focus on the construction of dreams, belief and value, only such enterprises are able to go further in the future.
Black Horse Laboratory: Currently what opportunities and challenger does the global medical health industry confront with?
Yurong: The global medical industry is confronting with the testing of issues e.g. the aging of population, the lifting trend of chronic disease, the expenditure of global medical is expedited etc. These issues are not only the challenges to the medical health industry, but also the opportunities. We believe that the aging, chronic disease and prevention are still the key words for the medical health industry in the future. The upgrading of health demand brought up by this is the core trend for the exploration of medical health field. It is able to change the traditional awareness through the positive health and targeted prevention instead of the negative treatment, which is also the trend of health industry in the future.
Black Horse Laboratory: How do you see the medial health industry under the background of consumption upgrading?
Yurong: The grand health industry required less reliance to the external entity due to it owns the large domestic demand market, which benefits from the consumption awareness awakening and consumption upgrading in recent years. It not only receives less effects from the fluctuation of economic cycle, but also is one typical consumption upgrading scene. The consumption concept for the health field is also contrary to the logic of mass consumption. The more downside cycle of economy, the masses will pay more attention to the health consumption. This is a challenge, opportunity to the medical health industry, but a responsibility.
Black Horse Laboratory: Currently how do the medical health enterprises cope with the fluctuation of economic cycle?
Yurong: Currently the economic development in China is going through the labor pain of switching from the old kinetic energy to the new kinetic energy. It is required to expedite the seek of new development energy, realize the stable continuous switching of new and old kinetic energies. The more the fluctuation cycle, the enterprises shall put more efforts to exercise the internal skills, as well as improve the technical content, establish the technical barrier and enhance its own qualify of company.
Black Horse Laboratory: Where are the opportunity points do you think for the business starting-up of grand health industry?
Yurong: The health industry includes several dimensions, providing service, selling products and establishing platform, as well as creating one good flowing channel. Whether you will choose to involve in the channel, the service, the products or the platform, which will decide your commercial mode and development prospect in the future. In which there is no mode that will be the best, the key is how to combine the trend with your core competition, as well as develop the important decisions and strategic deployment. We can see that the health industry includes three parts in total, which are the devices, medicines and medical service. We can also perform one division of To B,To C with comparison. This division can also be one forecasting to the trend in the future.
Black Horse Laboratory: Among the medical application scenes, which part has the higher commercial value?
Yurong: AI medical has become the focus that draws attention in the medical application scenes. Among the current medical system, the imbalance between the excellent medical resources supplying and the blowout demands has attracted the attention of industry. However, the appearance of artificial intelligence can improve the medical efficiency, as well as further enhance the supplying the high-qualified medical.
Black Horse Laboratory: Where is the key points for the commercialization of artificial intelligence? How to identify the payers?
Yurong: The current AI is quite hot worldwide. But it is not able to identify the appropriate scenes for all fields, the kinetic energy of commercial transformation will not be that strong if there is no proper scene, and many modes will be remained at the technology end. We can often see some modes that most consumers just say “yes” instead of taking advantage. When designing the path, every one has to carefully consider who will be final payer.
I believe that there are opportunities at the prevention end to dig more consumption scenes. For example, in the physical examination items of Health 100, the artificial intelligence analyzes one image of stomach, the patient pays dozens of yuan for one AI report, and the consumption scene can be appeared slowly. The charging scene will be broken through along with the algorithm is getting mature.
Black Horse Laboratory: How do you see the internet medical?
Yurong: The internet medical has been the concern of all people, which is due to the lack of off-line cooperation and it is difficult for the on-line medical service to complete the closed loop. At the inquiry platform, the patients will be off line after consulting the relevant disease to doctors, and the following steps e.g. treatment of disease etc. are not relating to the platform. I think this is not the real internet medical, which is the internet medical consultation rather than the medical behavior.
The internet as one channel of winning the customers was one commercial mode in the early stage of internet medical development. At the present time, the period for producing the grand entrance and large platform has been passed, the head company has been formed, and the success rate of mode innovation has not been so high, as well as the next step for breakthrough is still based on the vertical subdivision and the scientific and technological innovation.
Regarding the platform enabling
Black Horse Laboratory: As the old friend of Black Horse, what kinds of help can you provide for the entrepreneurs?
Yurong: Five years ago, my students and me won the champion with the support of Niu Wenwen (Black Horse Laboratory Note: Niu Wenwen is the President of Chuanye Black Horse) at the final of Black Horse Competition. In these years, Chuanye Black Horse accompanies the growing of Health 100, and Health 100 has also accompanied the growing of Chuangye Black Horse, which is the model of co-existing and interacting with each other.
We will provide the help of four aspects including scenes, flows, technologies and talents for the business starting-up partners of Black Horse Health Industry. As the leading enterprise of domestic preventive medicine, Health 100 has become the important preventive medical platform and health demand entrance after the development for so many years. In 2018, we have served over 30 million person-times, as well as owned 600 medical and physical examination centers. Besides the strength of scale, volume and service, Health 100 has also established its own barrier in the aspect of data and technology.
Black Horse Laboratory: Which type of entrepreneur do you prefer?
Yurong: I will pay more attention to the cooperation and co-compensation with the business of Health 100, the projects that have the threshold of technical innovation rather than only the commercial mode innovation. Health 100 has had the competition of platform and flow, the projects with high matching with ecosystem of Health 100 will be prioritized to consider. Therefore, the projects e.g. early diagnostic screening, gene detection, health management, medical insurance, big data and artificial intelligence etc. are appropriately.
The core technology can be combined with our flow, and there will be the opportunity for rapid growing. We provide the channels for helping the promotion, they keep iterating the technology. It will be a great mode to combine the technology and flow. The logic of our investment is not to see the projects and team in priority, but take the market as the guidance and see what the market needs in priority, and then seek the persons who are able to well produce this product.
In terms of the initiators, I prefer those persons who have thoughts and feelings. The medical health industry still needs one persistence due to this industry requires less rush, which is not as fast as the internet. When the entrepreneur with thoughts and feelings are confronting with the selection and pressure, their resistance to pressure will be better.
